Contents
In many people's minds, there is a consensus that 'Distant relatives are not as good as close neighbors'. When we need help, most of the time our neighbors help us the first time.
Before, when the information age did not come, we could only communicate by mail, or by telephone and face-to-face. Even if the efficiency is very low, but we all like it, there is a sense of intimacy between people. Especially with neighbors.
The older generation has done a good job for face-to-face communication. But the more they go to the information age, the more indifferent the neighbors seem to be.
A mobile phone can know the world, and the time to communicate with neighbors is less and less. Most people close the door when they get home every day. There are fewer and fewer ways to communicate face to face.
With the advent of the information age, technology not only facilitates our life but also weakens some warm things to a certain extent. According to the report released by Pew Research, 28% of the respondents do not know the names of any neighbors in real life, and only 19% of the respondents can name all the neighbors.
On the Internet, only 2% of Facebook users' friends are neighbors. However, other survey data show that 93% of people believe that it is very important for neighbors to communicate and take care of each other.
These data project a huge demand and market potential in real life. Nirav Tolia, the founder of Nextdoor, is acutely aware of it and quickly takes action.
Nextdoor Design Communicate Concept
When we meet, we always smile politely or say hello, but we don't know each other's names or how to further contact. Nirav's own experience is that when he bought a house, married, and had children, he found that his life needs to be centered on the neighborhood.
We are friendly with our neighbors, but not friends.
Nirav Tolia
So Nirav and two other CO founders, Prakash Janakiraman and Sarah Leary created Nextdoor, trying to use technology to make up for the mistakes made by technology and make the neighborhood closer online and offline.
Therefore, Nextdoor was originally designed as a location-based service platform. So the first step for registered users is to enter the residential address, and the system will search and tell whether the address belongs to an existing community on Nextdoor.
If a community already exists, users can fill in their name, gender, e-mail, and password, and complete registration through security verification for Nextdoor.com/join.
Each community has done a very detailed on-demand classification, including travel, food, entertainment, daily housework, housing and gardening, medical care, pets, business services, and other related detailed categories.
Users can ask questions, give suggestions and recommendations on neighbors' questions, and conduct business activities, which is similar to Yelp and Craigslist in a sense.
At the same time, users can edit their data, upload and share pictures, and comment on the status of others. Nextdoor is a bit like Facebook in its early days. Users need to register with their school email to use the school community on Facebook point-to-point. But when Facebook expanded, it completely forgot the core concept of 'neighborhood'. Now Nextdoor is trying to create something Facebook can never go back to, a social networking platform driven by real-life needs.
Nextdoor Always Adheres To Authenticity, Privacy And Security
Nextdoor's definition of this demand is not social, but the reality closest to social life, which looks a bit like the virtual community in the game. However, some users and their needs are real.
For example, who needs to recommend a plumber for a broken water pipe, who needs to sell used things in his garage at the weekend, who has lost his dog, who needs to take care of his children temporarily, or even who needs some fresh vegetables immediately. You can use the Nextdoor platform to seek the help of your neighbors.
Unlike the opening of the Facebook platform, Nextdoor is more willing to close every community, let users talk behind closed doors, and protect users' privacy and security in many ways. This makes people feel more secure than completely opening up information to the Internet, doesn't it?
How To Join Nextdoor
First of all, please access the web page Nextdoor.com/join and check the authenticity of registered users. When users fill in their name and other information in the registration stage, they need to pass the authentication of Nextdoor to start using.
There are four methods of verification for Nextdoor.com/join.
- Send a postcard with a verification code to the address.
- Verify the user's address by querying the credit card information.
- Telephone verification.
- Recommended by authenticated neighbors.
The above four methods can effectively verify the new user's real identity and home address. Especially the last way, which is recommended by real users.
If you live in an area where there is no ready-made community on Nextdoor, and you want to build a new one by yourself. You need at least 9 neighbors to use Nextdoor through authentication within 21 days. Otherwise, the request for the new community will be canceled. This seems a bit harsh, completely contrary to the concept of the Internet. But it's very effective.
Nextdoor believes that in the short run, it will be painful for both Nextdoor and users to implement such an approach.
The initial user growth of Nextdoor is not very fast, but in the long run, this platform will be very safe and reliable.
Therefore, over the years, the user growth of Nextdoor has been very slow. However, for users who have already used Nextdoor, the user information will be greatly enhanced. Now it's 2021. Nextdoor has a large number of users. Everyone will feel that Nextdoor is very safe and confident.
I think that the initial trust of users for products and platforms is gradually formed in this process. If it is me, I will choose the first verification method and spend a few days waiting for the post office to send a postcard with a verification code. Because neighborhood relationship is the most primitive and normal in life.
I think it has a more unique significance to activate online activities by returning to the traditional offline way.
Nextdoor Is Safe
Secondly, Nextdoor uses HTTPS web page technology to further ensure the internal privacy of the community. And its information can not be accessed by any other community or outside, including search engines in the United States or other countries.
Besides, Nextdoor also cooperates with National Night Out, a local security organization, to achieve community safety supervision with users. In the early days of Nextdoor, Nextdoor didn't expect that users would have a demand for firewood, rice, oil, and salt beyond their family's strong points.
Later, it was found that 20% of the information on Nextdoor was about community crime. And neighborhood security discussions, such as finding suspicious outsiders and hearing special news at night.
So Nextdoor realizes that it means more to the user. I hope that when my children are playing in the community, strangers will come to say hello. I can't always look at my children, after all, I have my things to do. How wonderful it would be for the neighbors on Nextdoor to help me watch the safety of the community together.
Nextdoor New Function
At present, Nextdoor's service related to mobile may be to allow users to add mobile phone numbers and receive emergency messages in time.
However, Nextdoor knows that in 2021, when the information age is very perfect. The importance of mobile to Nextdoor and users, many immediate and urgent things can be better realized by mobile.
For example, if you rush out to work in the morning and forget to close the window, whether your dog is still playing in your garden. You can use the mobile terminal of Nextdoor to ask for the help of neighbors.
Or when you run near your home and find a kitten, looks like a neighbor's lost for a few days. You can immediately take photos with your mobile phone and upload a message with geographical location. I think if we make up for the lack of smart mobile devices, Nextdoor will be suitable for all ages.
FAQ
Nextdoor By The Numbers
- 11 countries
- 265,000 neighborhoods globally
- 1 in 4 U.S. households
- 50 million local business recommendations from neighbors
Everyone Is A Neighbor
| Residents | Connect with the people you wave or nod to in your neighborhood. Now you can know their names and chat online. |
| Local businesses | Instantly reach your most valuable customers — your neighbors — and become a trusted member of the neighborhood. |
| Nonprofits | Engage with the people who need you most and find support from donors nearby with features like Sell for Good. |
| Public agencies | Share critical, real-time information directly at the neighborhood level. |
| Brands | Provide locally relevant products and services that improve neighbors’ daily lives. |
How To Join Nextdoor As A Business
To join Nextdoor as a business, find and create your Business Page and confirm that you are the business owner. You may also create a page if you offer casual services as a neighbor for hire.
Conclusion
Nextdoor started in 2010. At that time, the team spent more than one year in small-scale experiments, selected 175 communities in 26 states of the United States to cooperate, to better improve the product from the perspective of users.
And find the most comfortable way for users to share information on Nextdoor. In the past few years after its release, it has developed rapidly. Nextdoor believes that it is very important for any company to focus on solving practical problems for users.
What the owner learned from Nextdoor is that when you provide something that users need in their daily life, then users' demand for products and positive feedback will naturally come into being.
Now, Nextdoor has a large number of users in the United States and has been a very good user reputation. Let's wish Nextdoor better and better.