I'm going to show you how to use nextdoor.com to listen to your target market. This is important, so many people just put marketing together and throw it out to the world, and hope that it resonates.
If you were in my book club, my smartphone book club, the book we just finished is utility, which talks about being helpful and not just marketing to people with your services all the time, but actually getting to the top of the funnel and adding value to people in ways that would be valuable to them.
The best ways to adding value to people on NextDoor
One of the best ways to do that is to listen to what your target market wants, one of the great ways to do that is through online forums chat, etc. What's cool about nextdoor.com is that you can go in and listen to what people are asking for.
Let me show you quick inside of nextdoor.com how this works. Now I'm going to blur out my screen just for privacy purposes and anybody posting on next-door in my neighborhood, but I will sort of talk you through this.
This is my home page when I log in to nextdoor.com, and as I scroll down it'll have started to have different posts chronologically from the newest to the oldest. Somebody's selling a Lego table, down here somebody wants a contractor recommendation and they say like they went on to Angie's List, but they read the reviews and they weren't very great.
Various kind of posts are posted of NextDoor
If you scroll down you can see there's somebody wants dog-sitting, let's keep scrolling here, somebody's talking about the last week for yard waste collection before it's wintertime where I live and the city won't collect yard waste anymore. All of these are great examples of not only posts that you can make on your blog, but posts for Facebook.
You can go interview a contractor, you could drop right in here, and recommend a contractor, you could talk up, you can go interview a master gardener about compost and how to take the leaves that have fallen, that the city now won't collect and how to use those for compost.
Also, you can come in here and start to find ways to relevant, and not only could you post to your blog or Facebook, but you can also come right into nextdoor.com and post right now.
A part of the community
That's great for a couple of reasons, if you're using some of my other strategies in my farm, is a smart farming academy, where we're layering in your images, and your watermarking, your images, you're interviewing businesses in the community.
People are going to be seeing your name right now if you come back in here to nextdoor.com and you start to participate in these chats. These chat threads this is one more layer, one more place for people to get to know you as somebody.
That's helpful, and not just another agent who's always self-promoting, but somebody who is a part of the community and has great ideas. This is a great place for you to build authority and influence with people.
I like nextdoor.com to be able to listen to what is important and on the minds of your target market. This has been helpful for you.
Other web page resource
Nextdoor App: A Guide to Using the Neighborhood Social Network: https://blog.hootsuite.com/how-to-use-nextdoor/